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What is SEO?

If you have ever wondered what the acronym SEO stands for then here it is: Search Engine Optimization.

Search Engine Optimization means simple editing a web site and its content to make it more appealing to search an engine to index and show the site as a listing for a particular search term. SEO experts like this Tampa SEO company work to follow the rules that are published by search engines like Google or Bing and rework content to make it easy to index.

On-Page SEO

This process is called on-page SEO and it involves several skills. First the ability to produce good content that people what to read. It also requires an understanding of what keywords people most commonly search for a particular topic and how much traffic that keyword set might bring to a site if it ranks ideally in first place, or in the top three search results. 80% of all searchers click on one of the top three results of a search so this tactic can result in a very high volume of traffic driven to a particular optimized page.

On-Page SEO also includes the following tactics:

  • Engineering a web site to be very fast when responding to a user

  • Ensuring all pages are mobile friendly on a smartphones and tablets.

  • And cross linking which is the activity of linking pages on the same site together so that search engines can travel between them and understand what they are about

  • On-Page SEO can involve a lot of web site technical tweaking as well to make it perform well to the satisfaction of a search engine that may index it.

Off-Page SEO

This is the process of working to share a website's content on other web sites and social media sites. When this happens, a search engine will treat a link from web site A to website B as a vote of confidence for website B. If Website A is also well know, well visited or respected then it can pass on this value to the linked page on Website B. If website B gets lots of links from all kinds of other respected web site it rises in what is called authority and Google and Bing have a tendency to rank it better because of this.

More SEO learning resources

There are a lot of SEO resources on the web t help you learn how to do it.

Here is a handy list:

You might also want to look at this SEO definition on Wikipedia. It is a handy place to start to learn SEO for the beginner.

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