What is Local SEO?

Local SEO is the process of optimizing a website so that it is linked to a particular local geography, whether it be a neighbourhood, a town, a city or a state.

Google and Bing use different metrics to determine what websites are relevant at the local level, so if you are going to work on local SEO then you need to understand how a site ranks at the local level.

Learning local SEO is a bit more involved, so because of this complexity, you might want to hire a local seo expert to help you with this optimization process.

How Local SEO works

That said, let's talk about how local SEO works:

Typically search engines - primarily Google and Bing - use references to a business in Google Maps or Bing Maps and links it to a website.

The site can be further be optimized by being submitted to local web directories like Yelp, Yext, Foursquare and dozens of others. This further boosts its link to a local location.

Google and Bing use this information to determine which sites to feature when a user is searching for a business local to them.

Learn more about Local SEO on Wikipedia.